Simon Tudge is Senior Director, Strategy and Business Development for Rockwell Collins Information Management Services. He is responsible for leading the strategic development of IMS’ comprehensive range of services for business aviation and government customers. Throughout his career, Simon has focused on strategic marketing in new technology for aviation. Before joining ARINC in 2011 (Rockwell Collins acquired ARINC in 2013), he had general management, strategy and business development roles in both Thales and Inmarsat over the previous 10 years. Before that Simon was involved in marketing for products and services in airline sectors including flight operations, cargo, inflight services and passenger services within IATA in London and Montreal. Simon is a Fellow of the UK’s Chartered Institute of Marketing, a Member of the UK’s Institute of Directors and holds an MSc in Transport Planning and Management together with post-graduate Marketing qualifications.